Located in Tibro with its long tradition of making high-quality furniture, Ire Möbel’s philosophy has been the same since its beginnings back in 1939 – based around the long-term commitment to providing timeless, sustainable quality in both design and production. This uncompromised outlook puts high demands on craftsmanship and care, and also relates to consumers’ impact on the environment. “We can see a growing trend and awareness in ecological interior design,” says CEO Dick Thunell. “However, there is still a lack of great-looking, designed furniture that is also sustainable.