The two co-owners, Patrik Lakso Svensk and Henrik Standerth, each had a clothing and shoe agency when they met in their early twenties at a trade fair. They got talking and that was the starting point for Jim Rickey. “We were missing something in between sports sneakers and high-end sneakers. That gap had nothing, so we were one of
the first to make sneakers of that kind – dressed up sneakers have made up our brand DNA since the start,” says Henrik Standerth, co-owner and product director at Jim Rickey.