You might say that the people at Joha are a bit wool-obsessed. The beloved Danish children’s wear company has spent decades improving and expanding the brand’s top quality wool and cotton products. At the heart of the work is an unswerving focus on not just the end product, but also the production process. Joha never buys wool from mulesed sheep, always maintains the strictest standards when dying fabrics and, as far as possible, uses organic materials.