Take an area the size of two-thirds of Belgium, but populated by no more than 5,000 people, and a distinct lack of public transport, and you get a very different kind of place indeed. Add a history as a Sámi trading gateway, and a picture of Sweden’s northernmost province, Jokkmokk, starts to emerge. “When you take the kicker to school instead of the bus or commuter train, it makes for quite a different life,” says Per Olof Lindroth, CEO of Destination Jokkmokk and a native of the town.