“In my line of work I’ve always worked with people and helped them feel good, but I wanted to bring that wellness into the home,” says Kårby. “I’m also into alternative medicine and really believe that we need to get closer to nature again. Studies have shown again and again how spending time in nature lowers our stress levels and prevents illness.” When Kårby realised that there were no fully organic scented candles on the market, he knew that he was onto something. However, finding a solution turned out to be anything but straightforward. “It was easier said than done,” he says.