When Jöns Petter Magnusson took over an old wool spinning mill in the village of Klippan in 1879, the operations that were to become Klippan Yllefabrik produced hand-weaving yarns and yarns for upholstery fabrics. Fast-forward to today, and the family business creates handicraft products with a modern expression, sold in more than 30 countries globally. This has been the company’s primary challenge, believes fifth-generation owner Pernilla Magnusson Roos: to broaden and modernise the brand while keeping one foot firmly in its craft tradition. “The demand for yarn dropped significantly during the ‘80s, so my father started looking for something new to add to our repertoire,” she says.