Based near Trondheim, Knit Me offers packages containing knitting needles,yarn and scissors in addition to knitting patterns for simple, classical and easy clothing projects for women and children. Today 30 retailers across Norway, mostly of yarn, sell Knit Me’s knitting products, and each of the components can be bought separately. As the market responded positively to Knit Me’s untraditional product offering, Johnsen identified an additional need amongst her customers. “When customers had completed their knitting packages they came back to me to request more yarn,” she explains. “Our two types of yarn are of the highest quality and specially made in Peru.”