Industrial designer Sophie Dessalles is a keen motorcyclist herself and often felt frustrated with the limitations of the equipment available on the market. Could there be a way of making the gear smarter, safer and suitable for different climates? She founded KORI in 2010, starting with a new innovative concept of back protectors that can be transformed into a backpack. The KORI Coyote back protector and backpack won the international Red Dot Design Award in 2014, praised in particular for its neat and elegant design. The bestseller is the standard back protector, which is available in nine different sizes, and the line-up also includes other equipment such as socks and hats.