Opened in July 2016, KUST Hotel & Spa is a new design hotel located in Piteå, Norrbotten. Building work commenced in 2014 and the hotel was first lovingly called the Tree Crown, from the name of the block where it is located. Eventually renamed KUST, the hotel’s innovative concept, themed from mountain to coast, is strongly linked to Pite River, which travels from the Sulitelma glaciers and eventually discharges in the Gulf of Bothnia. Each of the 14 floors has a certain connection to the river, be it in colours and shapes or furniture and design details.