Think ten years ahead and you will still be wearing your same favourite jeans. They only get better with age, having changed colour and shape according to your usage and history. That is exactly what Livid Jeans offers, not just a pair of jeans, but a companion for many years to come. While jeans are worn by most, ranging from hip teenagers to office working dads, Livid Jeans caters to the quality conscious, with a dash of nostalgia.