First mentioned in medical texts from the 13th century, argan oil is believed to have been used as early as 1500 BC. It is widely utilised in Morocco, in cooking as well as in medicine and beauty treatments. “Argan oil is an important component of Moroccan traditional medicine. It’s packed with vitamins that help the skin regain its lustre,” explains Dominique Samir Guellouchi, founder of Loelle, a company that produces and distributes argan oil in Sweden and online. The inspiration behind the company comes from two important people. “My mother, who’s from Finland, met my father in Morocco – a country and culture she fell in love with.