Lulu Badulla Jewelry may sound a tad odd and untraditional, but the name suits the products. It stresses the humouristic, playful universe that Lulu Badulla invites you to, just like the brand’s signature pink – a complement to the otherwise minimalistic, raw designs. “We don’t do collections. Instead we release new designs throughout the year, because every piece of jewellery should have a value in itself – a value that lasts forever and not just until the next collection is released,” explains Anja Gottliebsen, designer and founder of the Copenhagen-based Danish jewellery design brand.