With around 250 different bottles of quality wines, there is literally something for everyone. Since the opening of the first store in Vesterbro, Copenhagen, in 1999, Lundgren V.I.P. has made it their ambition to offer their guests an extraordinary experience where they can taste several different quality wines without having to worry about the price, because all wines are sold at retail prices. The idea is that you only pay for what you drink. So if you drink a fifth of a bottle that costs 250 Danish kroner, you only pay 50 Danish kroner,” explains Kenneth Lundgren, who is the manager at the Lundgren V.I.P store on Bagerstræde in Vesterbro, Copenhagen.