Classic Swedish brand Lundhags celebrated its 85th anniversary last year. “Lundhags has been around since 1932 when Jonas Lundhag started crafting boots, and our values have remained through generations,” says marketing manager Caroline Karlström. “We still live up to our promise and focus on functionality, quality and sustainability. And by sustainability, we mean classic outdoor products made from durable and sustainable materials, but also products that last over time. They become part of the experience!” Activities such as hiking in the mountains leave little room for compromise in terms of equipment, and the brand’s goal is to offer products for all imaginable conditions.