It concerns roughly half the population during a period in their lives, and yet, it’s a topic we rarely talk about publicly. Raising awareness and creating a more open dialogue about female menstruation is the main focus of Lunette, one of the world’s most popular menstrual cup manufacturers. “It’s all about giving women worldwide the opportunity to choose the best option for them,” says CEO and founder of Lunette, Heli Kurjanen. Kurjanen made a life changing decision when she founded her company ten years ago. From stay-at-home mom to global entrepreneur, her story is one of inspiration and courage.