By Eirik Elvevold | Photos: Made in Fjords Every summer, about one million tourists visit the deep-blue UNESCO-protected Geirangerfjord on Norway’s west coast. This year, many of the visitors fell in love with a brand new store selling traditional arts and crafts produced in the region. “Made in Fjords is by no means mass produced. When the tourists enter my store, they notice that right away. None of the products are identical; they’re one of a kind – in clear contrast to many other Norwegian souvenir stores. We can tell customers how the products were made, who made them and where the materials came from,” says Linda Fausa, founder and owner of Made in Fjords.