Madsby Legepark (meaning ‘pleasure park’) was founded by Fredericia’s city council as a green oasis in 1985. The 20-hectare park was intended as a place where children and their imagination could run wild without it costing a fortune. Madsby quickly grew in popularity, attracting visitors from further and further afield and today the park has over 300,000 visitors a year, including other Scandinavians, Germans and Brits. “We’ve found that we’revery well positioned for tourists going through Denmark,” Ekstrøm explains. “Madsby makes a nice break in the middle of a long drive. It’s also a fun addition to Jutland city breaks.