Most holiday and pleasure parks are fun for kids while, as a parent, you probably find yourself bored once or twice. Madsbyparken is different. “Madsbyparken is for the whole family and not just the kids,” says Kim Ekstrøm, deputy director of the pleasure park. “There are activities that will suit kids, teenagers, parents and grandparents alike. In Madsbyparken, it is all about spending time with your family and experiencing the Danish concept of ‘hygge’.” The 80-hectare park has close to 1.5 million visitors annually: citizens, locals and regional visitors and tourists from Scandinavia, Germany and the Netherlands.