The original MaTilla shop, and the heart of the brand’s online store, is located on Hilde’s home island of Sotra, just outside Bergen city centre. “I have four teenagers, two girls and two boys, who help me with packing online orders, so in a way MaTilla has become a family business,” the proud designer says.
And keeping things close to home is Hilde’s main business strategy. Anything she can do herself, she will do herself. While the clothes are produced in China, it is Hilde herself who has chosen the factories and follows up their work several times a year.