MaxMee is enjoying success with its strong base of regular customers and the 10,000 members using their online services. The Danish company has an app designed to improve wellbeing so members can benefit from advice on the go as part of their busy lives, wherever they are and whenever they need it. Managing director Ole Bødtcher explains: “It should be about making people feel re-invigorated, focusing on getting the best out of them, and identifying the best way to handle the challenges in life. MaxMee is an effective way to approach it.” It can be hard to navigate a market seemingly overloaded with self-help literature to find the right material when there is a need for it.