Relying on her hand skills and the natural will of the fabric, she started cutting. Soon after, the very first – and today somewhat iconic – McVerdi rubber coat with wool lining was born. For the past 30 years, it has been the preferred outerwear for many loyal McVerdi customers across the world. It is not all about the coat though. “In each of McVerdi’s four annual collections, there are various evergreens to be found; styles are occasionally altered a little in colour, fabric or perhaps the length of the sleeve, but always without compromising on the discreet, natural and less-is-more fashionable McVerdi look,” explains Lotte Honoré.