Lilian Arturén has an impressive background in fashion and design, covering virtually every role in the industry from studying design to working as an international fashion model as well as managing design and product development for a number of major players. Based in Sweden’s textile hub of Borås, and with a fascination for colours, shapes and smart designs, it comes as no surprise that Arturén eventually started her own brand, Milook, in 2012. In addition to designing the Milook collection, Arturén is a respected lecturer on subjects including sustainable fashion and the overall function of garments. “Clothes shouldn’t only be about following the latest trends,” she says about her idea of offering fashion with a purpose.