Miralix was founded in 1996 by Preben Kirkeby, initially focusing on providing telephone handsets for companies. Since then, it has evolved and now provides essential software for companies wanting to optimise their customer contact system. “What we’re actually selling is the opportunity to offer better customer service,” explains Kirkeby. Miralix has created software that makes life much easier for companies, especially in company call centres. It efficiently redirects calls to available staff, thereby reducing waiting times. Miralix also provides an overview of whom the customer has spoken to previously, as well as the availability of that person. All this means that the customer is quickly and easily redirected to the right person.