As inspired visionaries working to bring the best of music to the Norwegian people, the team behind Ålesund-based Momentium has re-defined the musical experience for thousands of festival goers. Proving that great, world-famous artists can be experienced outside the major cities, in intimate arenas and in tune with the surrounding nature, this company has helped change the cultural identity of its home town. In 2016, visitors to Ålesund will be able to experience everything from grand youth festivals to literature evenings – all under the banner of Momentium. “We wanted to give our town a new musical profile – a new cultural face, if you will,” says Ronny Stokke, general manager.