“As Ålesund is not Norway’s largest city, it has been missing out when it comes to cultural offerings. I would say it was almost absent ten years ago – but today, the local music scene is buzzing, mainly because of our big festivals as well as our venue Terminal Byscene, which has about 50 concerts a year, and all our other events,” says managing director Ronny Stokke. He is thrilled to say that Momentium has helped bring many big names, such as Elton John, Bryan Adams, and Sting, to this small town on the west coast of Norway. Established in 2008, and with three successful, long-running festivals – Ålesund Live, Sommerfesten on Giske and Jugendfest – under their belt, it is safe to say that Momentum is a big player in the culture industry and with regards to tourism growth in Sunnmøre.