“A dog has four legs and one brain and all five need activity, but in different ways,” says Ottosson, founder and CEO of the Swedish company. It all started in 1990, when Ottosson wanted to find new ways to exercise her dogs. She was used to training and competing with them, but being a mother of two small children meant it was hard to find the time. “All animals search for food naturally and that inspired me,” she says and adds: “I want the dogs to act more natural and not always just get their food in a bowl and gulp it down.”