“While Tons of Rock is the largest rock festival in Norway, we sure are the coolest,” says head promoter and booking manager Kjell Arne Aamodt and smiles. He runs the non-profit festival alongside other music enthusiasts and volunteers. After a trip to Sweden Rock Festival in 2005, Aamodt decided that this was just what was needed in southern Norway. The first festival, then called Kvinesdal Rock Festival, was held later that year and was an even bigger hit than expected. In 2008, the organisation changed its name to Norway Rock Festival for a fresh start.