The inspiration behind Odd Molly comes from a cool girl with a lot of integrity. Molly was a skater girl in Los Angeles in the 1980s, whose courage to break free from conventions and follow her own dreams inspired the founders to start Odd Molly in 2002. The aspiration was to create a clothes brand that would dare to stand out, be imaginative and go its own way. “Molly was the only girl in a group of friends in Venice Beach who didn’t strive to fit in. Instead, she was herself and went her own way. Our vision is to help create more Mollys in the world, strengthen girls and make them believe in themselves,” begins category manager and vice president, soon CEO, Jennie Högstedt Björk.