In the hands of Jan and Amanda Elmelund, Økoladen has produced high-quality organic chocolate since 2004, well before the organic boom in Denmark. “There weren’t a lot of organic products on the market when we began, and when it came to sweets, it was almost impossible to find organic variations. But organic was on the up, and all the talk about the effects preservatives can have on us, especially our children, convinced us to do something organic to give people an alternative,” says Jan Elmelund. “What has always been of interest to me and my wife is the unadulterated product. People have been making food for thousands of years without adding preservatives and all that stuff, so why should we do it now?”