Micky Larsen founded ØkoNEMi in November 2015 and has worked full time in the company since January 2016. He always knew that he wanted to start his own business and, given his master’s degree in science in economics and business administration, he knew it had to be within the field of business and finances. “It was a bit of a coincidence that it turned into a price comparison site to help people with their personal finances, but so far it has been going great and I love it,” says Larsen. The name ØkoNEMi stems from the two Danish words ‘økonomi’ and ‘nem’, meaning ‘finances’ and ‘easy’, which is exactly what the company is all about: making the consumer’s personal finances easy to manage.