The textile brand Oleana has for the last 22 years proved that it is possible to produce textiles of superb quality in a high-cost country like Norway. The focus on ethical clothing is the inspiration behind Oleana’s slogan, ‘fair made’, as it is becoming more important for customers to buy clothing that has been produced in an environment with good working conditions. Founded in 1992, Oleana’s intention was to create new jobs in Norway’s textile industry at a that time when most of western Europe’s clothing production had moved to other countries.