As the daughter of Lene Bjerre Design’s founders – the well-known Danish brand – Bolette Bjerre learnt the ins and outs of the textile and design industries working in the family company for fifteen years. In 2010, Bolette decided to set up her own online shop, Online Living, giving people the opportunity to buy ‘everyday luxuries’ that provide an attractive, environmentally friendly alternative for everyday household items. Bolette has specialised in selling ethically produced bamboo-based towels, bathrobes and bathmats. The towels and bathrobes are soft as silk, look and feel great and retain both quality and colour over time.