Melin, who has run the flourishing company together with her husband since 2008, describes how a close relationship with the family of Tove Jansson, the author of the Moomin books, inspired them to start the company. “We found a gap in the market and applied Jansson’s designs to products for adults such as wooden trays, coasters and chopping boards. Nothing similar to the products had ever been made before, and they became an instant success.” Products of the same ilk became the core of Opto Design’s assortment and today the brand is collaborating with several designers.