As cycling becomes increasingly integrated into metropolitan lifestyles, Pelago is paving its way from the cobble-stoned streets of Helsinki to the roads of the world. Founding brothers Timo and Mikko Hyppönen started from a hobby of fixing up old bicycles for themselves, and today their creations are found across Europe with an expansion to Japan on the way. The company was born six years ago as a response to local cyclists’ demand for reliable rides that would last for decades through the Finnish weather conditions.