Rosie Linder founded Peppy Pals in 2013 as she was missing a similar product for her two daughters. “I wanted to teach them about EQ, but I couldn’t find a playful way – so I created my own,” says Linder. “My kids loved games, so I thought why not use the power of games for something more meaningful than shooting each other or putting make-up on Barbie dolls?” Linder partnered with award-winning game developers with the aim of creating innovative games that could make a change. “There is a lot of emphasis on academic skills like math, reading and language. What many fail to realise is that these skills need to go hand in hand with EQ, a cornerstone for future success and wellbeing,” says Linder.