Interpreting Scandinavian design in a wider perspective with an international touch is an essential part of Pholc’s philosophy. “Our heritage is strongly characterised by clean and simplified products, along with genuine quality. We see this as synonymous with a Swedish design legacy,” Maja Norburg explains. She is one half of the husband-and-wife team that started Pholc in 2015. “Together, my husband Samuel and I are driven by the will to establish a design company that contributes to and develops Swedish design. Our products are created by designers who are strongly encouraged to let their talent and ingenuity flourish,” says Norburg.