When Toni Veteläinen, Tommi Paloniemi and Esko Koivula founded Polar Nutrition, they wanted to create something new and exciting from a traditional Finnish natural medicine, the chaga mushroom. Living in Kuusamo, in Finland’s Northern Ostrobothnia region, the three friends were familiar with what the forest had to offer. “Chaga is a Nordic superfood that’s been used as a traditional medicine for centuries. Tommi’s grandfather swore by the use of chaga: he drank chaga tea and said it prevented him from getting ill, and boosted his general health,” says Koivula.