‘Fashionable yet timeless’ might be a slightly overused phrase, but having been on the faces of quality- and fashionconscious Danes for more than half a century, PREGO’s eyewear seems undeniably apt for such a description. New brands come and go, and some brands produce sunglasses mainly as an accessory to other products, but at PREGO, glasses have always been, and will always be, everything. “We’ve never made anything other than sunglasses and optical frames, and hopefully we will never have to make anything else,” says managing director Jesper Krog Jensen, perfectly summing up the ethos and strength of PREGO.