Ole Magnus Kikut runs the Norwegian distribution of Probioform. The product was launched five years ago in wellness boutiques in Oslo such as Røtter, and its fan base grew organically by word of mouth and satisfied customers. It has now launched at the wellness chain Kinsarvik Naturkost and Sunkost in addition to its own website. As one of the most popular products on the Norwegian and Swedish markets, Probioform is getting ready to expand to Finland and Denmark. Probioform has a shelf life of up to a year after opening and can be stored at room temperature. It is especially helpful in combating candida, a common yeast infection.