A sharply shaped marble tray adding a stylishly romantic feel to your table top; a delicate white vase that, with a hand-made flower protruding from its front, conveys a pure yet detailed elegance; softly shaped bamboo vases in a striking range of colours to match all moods and seasons – Pure Culture’s new collection combines stylish Scandinavian designs with a bit of inventive bravery and distinct colours. “First of all, our collection consists of things that we would like to put in our own homes – if we wouldn’t want it for ourselves, we don’t include it,” says Lone Christensen Tannebæk who is, together with Jette Carlsen, a partner at Pure Culture.