Most people know that tingling, itchy feeling after applying a certain body lotion, not to mention a facial moisturiser. Some acclaimed beauty brands add elements to their products most would never go near if they knew the real contents, but to date they have dominated the beauty industry. But things are changing. The shift in the skincare industry is taking place thanks to those who had bad reactions to the brands on offer and by the women who simply wanted their products to be natural and healthy. Norwegian Torhild Næss is one such woman.