Sometimes the simple things in life are the best. This is the view that led three Danes to create Rawbite, a 100 per cent natural, organic fruit and nut bar. The bar, which was awarded Health Food of the Year 2011 in Denmark, has become a staple within surprisingly diversified environments, including the military, health food and sports industries. Today the bar is distributed in more than 20 countries and there are no signs that their success is slowing down.