With more than 800 stores in Denmark and Norway, Rema 1000, which entered the Danish market in 1994, has become one of the biggest grocery stores in Denmark. Furthermore, several listings place the store at the top when it comes to popularity. The success should not just be attributed to competitive pricing, but also to the store’s distinctive focus on value. Value saturates every part of the hugely successful family-owned Reitan Group, which Rema 1000 is part of, resulting in a string of advantages including better employees, stronger customer relations and higher product quality.