To give all women a luxury feeling – every day. That was the ambitious concept according to which Rosemunde launched its first basics in 2004. What it meant was to create a design line that was timeless andmalleable so as to be clearly recognizable as a brand, exquisite in terms of design and material so as to be luxurious, and doing so without being overtly vociferous or articulate about it so as to give the luxuriousness its true everyday character. Combining the urban look of city coolness with romantic femininity has proven a successful recipe.