Pål Ross, founder and lead architect at the firm, has a thought-provoking metaphor for everything and plenty of opinions to boot. “People should be sent to prison for using materials that are bad for you!” he exclaims, riled up by the current status quo, where schools have to close down as teachers and pupils fall ill due to the use of allergy-inducing and otherwise health-threatening building materials. “Surely the starting point should always be to create healthy environments that don’t make people ill.” Refusing to draw square houses and insisting that architecture that feels good, flows well and looks beautiful can contribute to our overall happiness, he has certainly shaken things up during his two decades on the Swedish architecture scene.