“Scandinavians are well-known for their love of nature, winter sports and especially skiing – both Alpine and Nordic. As one of the greatest ski brands out there, Rossignol has conquered a strong position in Scandinavia for decades,” says Alessandro Locatelli, CEO of Rossignol Apparel. How the brand stands out? With a special flair for classy, French chic, he asserts. “Many Scandinavian brands have full focus on function – and they do it really well. We have added attitude and flair to performance, blending unique style with function. Rossignol cares about shapes and fits that, while functional, look beautiful and modern; contemporary colours mixed with a more than 100-year heritage touch is part of what makes us stand out.”