“We always envisaged that the spa ritual would be our thing, our uniqueness – but it obviously hasn’t quite worked out that way,” says director Kia Andersson. “But now that the concept has spread, it’s making us even more determined to keep developing what we do and show that we’re leading the way.” While last year’s Africa-themed ritual sent a total of 100,000 SEK to the school Great Andoh in Ghana, this year’s Rio ritual flirts with the main event of this summer while helping to fund a project supporting young mothers in Rio de Janeiro. “The spa ritual for 2017 is still a work in progress, but it’s going to be really swell,” the director reveals.