It was 2014 when Evelina Westman came home from her job as a financial consultant, tired of the rat race, and said to her husband: “I’m sick of this, let’s come up with something so that I can just leave. ”Gustav Westman, who worked for one of the larger advertising agencies in Stockholm at the time, had spent years trying to think of clever product concepts. The idea of illustrated posters depicting a child’s actual birth size in scale 1:1 resurfaced, and Evelina started drawing.