With decades of experience within the kids’ and tweens’ wear sector and 16 stores all over Denmark, Seeds has proven to be at the forefront of the rapidly changing trends within tween and teen fashion. “With the tweens and teens especially, we work a lot with express orders to be able to meet the changing trends. For our next catalogue, for in-stance, which is out in April, we are still collecting the very last bits. We want to present the absolute latest within the sector as well as a range of basic items,”says director Flemming Jensen.