“I’ve always wanted to work with the whole package – both Persian rugs and the modern design elements surrounding them,” says Sense of Style owner Ramin Iranpour. In the beginning, however, that was not the case. “In 1997, I quit my job in sports to open the rug shop Persia Interiør. There wasn’t much information available for Norwegians at the time, but for me it was a hobby. I had fallen in love with the art, history and tradition and saw a business opportunity,” Iranpour explains. Since then, Persia Interiør has changed its name to Sense of Style and grown to meet Norway’s diverse customer demands.